How to Create Content Optimised for AI Search?

Internet search is changing before our eyes. More and more users are receiving answers not through Google—but through artificial intelligence models like ChatGPT, Google SGE, and Bing Copilot. However, for content to appear in these responses, it must be adapted for AI-based search.

This means that today it's no longer enough to write well; you need to write in a way that allows AI to understand, extract, and reformulate your content. This is the foundation of optimisation for artificially intelligent search, or by its professional name: AI Search Optimisation.

If we need to TL;DR this article, we'd say that content adapted for AI Search is content that clearly answers specific questions, is structured in an organised manner, and is updated according to new search habits—including voice searches, complex queries, and the use of NLP.

In this article, we'll provide practical principles for creating AI-adapted content. We'll understand what this means in practice, what changes need to be made to your website, and how to turn each paragraph into an answer that AI engines will want to quote and display in their responses.

What is AI Search – and How is it Different from Classic Search?

For years, we've been accustomed to traditional search: the user types keywords, receives dozens of results, chooses a link—and continues from there. But the new search, based on artificial intelligence, works completely differently. Instead of a list of links, the user receives a single answer, formulated and based on various sources.

When we talk about AI-based search (especially in tools like Gemini and ChatGPT's search engine), the algorithm's working method is entirely different. Instead of displaying results as we're used to, we're actually creating a natural conversation with the computer, and therefore the answers need to feel as if they're written by a person and not like the formulaic result we've grown accustomed to receiving.

Forget About the First Page

Perhaps the most fundamental and important difference in artificial intelligence search is that there's no longer importance to page positioning in search engines. Instead of investing in classic organic SEO, we need to produce quality content that search engines will draw answers from and provide references to.

This is why optimisation for AI-based search (AI Search Optimisation) is becoming critical. We're no longer writing just for Google—but also for the algorithms of ChatGPT, Copilot, and SGE.

Already today, more and more users rely on AI to get answers. And soon—this will be the common situation in Hebrew as well. The implication is that any website, blog, or service page that isn't written in a way accessible to AI—will lose its place and its visitors.

How to Write Content That AI Really Understands?

For content to be included as an artificial intelligence answer, it needs to be clear from the very first line. Each paragraph should begin with a direct answer to the question—short, to the point, without unnecessary introductions.

Artificial intelligence models are built such that they scan text, look for a sentence containing the answer, and then use it as a base for their response. If the paragraph begins with an introduction or background story, it might be considered irrelevant, and the model will move on to another site.

After you've written the answer, it's your time to expand and explain why it's so, how to implement it, or when it's appropriate. For example:

"How to write a headline that AI will use? A headline should be clear, direct, and describe the paragraph's content faithfully. Artificial intelligence models use headlines to map the article's structure and extract information easily, so it's recommended to use informative (not overly promotional) headlines and divide the text logically by topics."

Remember that the models don't "read" text like humans—they scan it according to recurring structures, templates, tags, and semantics. Therefore, clear, focused writing with a consistent structure—gives us a higher chance of appearing within the answer.

Organised Structure = Quick Understanding

In the previous section, we understood that artificial intelligence doesn't really read like humans—it scans, identifies patterns, and breaks down the text into logical structures. When we write with a clear structure—with headings, subheadings, lists, and tables—we're essentially "serving" the information in a way that's easy for the algorithm to understand and extract answers from.

H2 and H3 Headings Build Hierarchy

Using H2 and H3 headings not only helps the reader navigate—but also helps AI-based search engines understand what each part of the text is discussing. Headings function as semantic anchors, and the model uses them to connect a question with an answer.

Lists, Bullet Points, and Tables – A Treasure Trove for AI

When we present information as a list (bulleted or numbered) or in a table, it's a structure that's easy for artificial intelligence to analyse. For example:

It's easy to retrieve separate details from it
It's easy to integrate it into formulated answers
It's perceived as a clear summary of a complex topic

Similarly, tables work wonderfully too—especially when there's a need to compare parameters, explain steps in a process, or organise data. So the next time you write an article, guide, or content page, think about the structure as well—not just the content. Divide the topics clearly, use informative headings, include lists when needed—and leave AI less room for confusion.

Does AI Really Need Structured Data?

One question we're always asked is whether I should add schema.org or not? The short answer is that it's not mandatory—but recommended.

Models like GPT and Gemini don't require structured data to understand your content. They know how to read regular text and understand the context. But search engines like Google and Bing do use structured data to improve content understanding—and display it richly in results, and there are still many people who use these engines, so it's highly recommended to invest the time in adding schema.

This is especially true when there's a fixed structure that repeats itself—like questions and answers, a step-by-step guide (How-To), or articles with the author's name and date—it's worth adding an appropriate template such as:

FAQPage
HowTo
Article

Adding these templates increases the chance that your site will be displayed as a Rich Snippet. That is, with expandable questions, star ratings, buttons, and even quoted excerpts from the text. So even if it doesn't directly help ChatGPT, it does improve the chance that our content will be displayed in prominent places on Google, SGE, and any search that incorporates a structured result.

Important Points to Remember

What Not to Do?

For your content to suit the era of AI Search, there are several mistakes to avoid:

Overly long paragraphs Once a paragraph exceeds 4 lines, the chance that the model will "lose you" increases significantly. The visitor won't stay either.
Complicated or convoluted sentences Don't try to impress with linguistic complexity. It only makes understanding more difficult—for both search engines and readers.
Promotional content without real value Google and AI don't "buy" slogans. They look for real knowledge, clear answers, and practical examples.

So What Should You Do?

Write as you speak—but precisely Accessible, direct, human language. Not too technical, not too formal—like a good advisor explaining at eye level.
Maintain a clear hierarchy Start with an answer, keep organised headings and clear subtopics. This brings order for both the reader and the AI.
Update regularly Searches change, trends shift—and AI models prioritise current content. You don't always need to write another article; sometimes it's enough to update what exists.

The revolution is already here. Internet search is changing, and your website needs to know how to change accordingly. It doesn't require a complete change—just adaptation. Proper planning of the structure, improvement of phrasing, and attention to small details can make the difference between appearing as an answer and being left behind.

At Alt, we constantly examine the changes, analyse results, and adapt new strategies to the new search world. If staying informed is important to you—we're here to help.

A Gudie For Content Optimised for AI Search